Unlike the traditional methods of communication which were mostly one sided – a message offered to a passive audience, new methods build true relationships with the audience. The internet offers consumers a way to spread their opinions, likes and dislikes as never before, letting them interact with professionals and with each other, and feel like they are playing a part. New media communications take advantage of this. Building an online reputation and managing it along with the personal relationship is among the greatest advantages of the new media.
